DEAL Extended till end of July 2018!
Zynaptiq INTENSITY has just been released and they have a sale on at PluginBoutique.com where you can currently get it at £129 instead of the full RRP of £329.
INTENSITY is a clever processor that basically brings out the inerrant character of a sound and make it more er, intense. Using some clever code magic (Zynaptiq are good at that stuff) based around the same sort of technology used in facial recognition, it adapts its processing based on the content of the audio.
Working equally well on single instruments, it can also be used on the master bus. The words they use to describe its effect are: Detail, Clarity, Density and Loudness.
There's quite a lot of "science" explained on the product pages, but in the end they just say:
OK, we'll drop the geek.
It's a high-tech thing that makes everything sound way more awesome.
Which is why we call it The AWESOME!-Knob in our offices.
Put it on everything, all of the time.
Be careful, it's highly addictive.
Plain enough? :-)