The Focusrite Group, which comprises the Focusrite, Focusrite Pro, Novation and Ampify Music brands, has announced the acquisition of leading studio monitor company, ADAM Audio GmbH of Berlin, Germany.
This is the first acquisition for The Focusrite Group since going public in 2014 and they say that it is a clear demonstration of their careful consideration around which brands should join in the Group’s mission to ‘Remove Barriers to Creativity’. As Focusrite Founder and Chairman Phil Dudderidge comments:
“I am delighted that we have an important new addition to our family of brands. For the Focusrite Group, the creation and recording of music is everything. With a vision to create the most holistic creative experience for recording professionals and musicians alike, choosing the right high-precision studio monitor brand is key. Together with ADAM Audio we can achieve so much more, removing the technical barriers that frustrate artists seeking to record and reveal their true sound.”
Importantly, the Focusrite Group has stated that initial focus is squarely on ensuring ADAM Audio has all the necessary freedom and autonomy to continue their lifetime story of technological innovations. However, as Tim Carroll, CEO of the Focusrite Group admits, it will be hard to contain the excitement in both companies to start innovating together;
“ADAM Audio is undeniably a leader in the field of electroacoustics. The A7Xs and S3s have become standards in recording spaces across the globe. Even so, I know the team have no interest in resting on their laurels. We need to ensure they receive all the support they require to continue raising the sonic bar. That our two companies are so aligned from a cultural perspective reassures me that, as we increasingly work together, great things will happen. With so much expertise between us in acoustics, sound reproduction, DSP, and control, the opportunities are abundant to refine recording and production workflows together.”
ADAM Audio will continue to operate out of their main offices in Berlin, Germany, under the leadership of Christian Hellinger, who comments;
“What a perfect beginning for the next chapter of our great company’s story. I’m so proud of what the ADAM Audio team has achieved over the past 20 years, and can’t wait to see what we’ll achieve together with the Focusrite Group in our 3rd decade of creating future-oriented innovative professional monitoring.”
About ADAM Audio GmbH and The Focusrite Group
Focusrite plc (known as ‘The Focusrite Group’) is a global music and audio products group that develops and markets proprietary hardware and software products. Used by recording professionals and musicians alike, its solutions facilitate the high-quality production of recorded and live sound. The Focusrite Group trades under five established brands: Focusrite, Focusrite Pro, Novation, Ampify and now ADAM Audio.
With a high-quality reputation and a rich heritage spanning decades, its brands are category leaders in the music-making and audio recording industries. Focusrite and Focusrite Pro offer audio interfaces and other products for recording musicians, producers and professional audio facilities. Novation and Ampify products are used in the creation of electronic music, from synthesisers and grooveboxes to industry-shaping controllers and inspirational music-making apps. ADAM Audio studio monitors have earned a worldwide reputation based on technological innovation in the field of loudspeaker technology. The product portfolio includes its T, AX, and S Series product ranges, aimed at different levels of musicians and recording engineers, as well as its subwoofer and headphone ranges.
The Focusrite Group has a global customer base with a distribution network covering approximately 160 territories. Focusrite is headquartered in High Wycombe, UK, with marketing offices in Los Angeles and Hong Kong. ADAM Audio has offices in Berlin, Nashville and Dongguan. Focusrite plc is traded on the AIM market, London Stock Exchange.
Force 3.1, RC-505 MKII, Tascam 688
Deep conversation on the new Hybrid HDX Engine
Blows the DAW wide open
Tech, music and whatnot