Just like the Ambassador in the early Ferrero Rocher ads - oh, wait that's "spoiling us" isnt it? It nearly worked and its the first time we've managed to get that reference in any story, so 1 point to us.
But lets attempt to put something together from the lack of facts in this Arturia teaser - why not? Its fun...
Ok, so the video is only 19 seconds long, but we think its an attempt to give us a clue in pictures, like this:
for answer, see below)
Only in this case its way more obscure:
"For 20 years we've been recreating the most iconic synthesizers, [shot of waves breaking] it was time to [exploding colour powder bomb] arturia.com Dec 11."
What do you reckon? Maybe something that isn't a software recreation? Perhaps something totally new?
UPDATE: Okay, its a software instrument...
A: "Smell The Money"