Does radio play matter anymore?

Ceelo's new single F*** You, may offer the answer. 

The song, the first single off of Ceelo's Cee-Lo Green Is The Lady Killer, packs 4 f-bombs into the chorus alone. It's not going to get radio play as it is - and it's hard to imagine a clean version of the song. 

Ceelo, best known as the voice of Gnarls Barkley, already has a viral hit with the song. It has racked up over a million and a half views on YouTube in less than a week. 

Time will tell if Ceelo's F*** You will be a hit. But if it is, it will be because of YouTube, not traditional radio. 

James Lewin
Twitter @podcasting_news

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