Does radio play matter anymore?
Ceelo's new single F*** You, may offer the answer.
The song, the first single off of Ceelo's Cee-Lo Green Is The Lady Killer, packs 4 f-bombs into the chorus alone. It's not going to get radio play as it is - and it's hard to imagine a clean version of the song.
Ceelo, best known as the voice of Gnarls Barkley, already has a viral hit with the song. It has racked up over a million and a half views on YouTube in less than a week.
Time will tell if Ceelo's F*** You will be a hit. But if it is, it will be because of YouTube, not traditional radio.