Check this out - it's one of the most interesting uses of music in advertising in a long time.
Audiovisual sample artist Kutiman (Ophir Kutiel) - best known for his YouTube Thru-You sound collages - created this video with Young & Rubicam for Craftsman, the Craftsman Music Experiment.
See one of Kutiman's earlier videos below:
With Ventris Dual Reverb, Arturia Keystep and Lab4Music Sipario
We take a look at two new boxes from 1010Music