Warner Music has made a deal with We7, the download site co-founded by Peter Gabriel, to offer paid-for mp3 downloads and ad-funded on-demand audio streaming via its online portal.
This means that We7 members will have access to unlimited tracks and albums in their entirety at no cost.They will also be able to create playlists, share music and embed tracks into their personal websites.
We7’s on-demand music player will play ads before each streamed track to fund the service which is intended to be up and running by late October 2008.

Steve Purdham, Founder Investor and CEO of We7, said: "Recently there has been a lot of focus on piracy, but this deal is reflective of the radically changing digital landscape where music fans can access high quality, safe and legal alternatives.�

Simon Power

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