Avid has announced that it's absorbing the M-Audio brand.

From now on, M-Audio products are Avid products:

Earlier this year, Avid joined all of its world-class divisions together, including M-Audio, as a unified Avid. This proven team creates the technology used to make the most listened to, most watched, and most loved media in the world. With a full range of video editing, audio production, music creation, notation, and live sound expertise all under one roof, Avid is stronger and more agile than ever, working as one to provide you with the most powerful, elegant, and comprehensive solutions for media creation.

Moving Forward: M-Audio is Avid

You’ve likely already started seeing the Avid logo in M-Audio ads, on the website, in videos, and more. As part of the next steps in our transformation, you'll continue to see the Avid brand more prominently in M-Audio products. We also have some exciting updates in store for 2010, including a brand new newsletter, expanded online support resources, and integration with a new, expanded Avid website.

Link:

• Avid

James Lewin
Twitter @podcasting_news

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