MTV Kills The Video Star

R.I.P. MTV Music Television      08/02/10

MTV Kills The Video Star

Buying Choices

"Music Television" is officially dead.

While MTV has been running away from the "Music Television" moniker for 25 years, it's just now making the split legal, by updating its identify to remove the words.

"Having 'Music Television' on there was just a constant reminder that MTV was branding itself one way, programming itself another," notes The Hollywood Reporter.

Blogs and YouTube have taken the place of "music television".

But do you think that YouTube and blogs are going to make superstars on the scale of Michael Jackson or Madonna?


James Lewin
Twitter @podcasting_news


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