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Native Instruments have kicked offwhat they are calling their "NI-VERSARY" celebrations by honoring
the 10th anniversary of the company and the decade of music
software evolution that lead up to it.
Hereâ€™s what they have to say in their own words from their press releaseâ€¦
In the summer of 1996, Native
Instruments released the groundbreaking modular software synthesizer
that was later to become the REAKTOR
platform. This laid the basis
for a wealth of innovative instruments and tools such as KONTAKT, TRAKTOR DJ
and GUITAR RIG
, which changed the way that music is produced and
The NI-VERSARY celebrations include a wide range of heavily discounted
special offers on NI products, all valid for ten weeks until September 10th.
Other NI-VERSARY events include high-profile prize drawings as well as a
concluding party in Berlin on September 23rd, featuring live performances
and DJs from some of Native InstrumentsÂ´ top sponsored artists.
"When we started out back then, my only goal was to turn a computer into a
synthesizer that allowed me to explore unlimited sonic territories," says
Stephan Schmitt, founder of Native Instruments. "That we would branch out
into so many directions goes far beyond the expectations we had at that
time. I am very happy that we have been able to empower and inspire so many
musicians over the last decade, and want to thank everybody who has
contributed to this."
"With Native Instruments, I saw the opportunity to develop a fantastic
technological vision into something with a global reach," says Daniel Haver,
CEO of Native Instruments. "Going from a small group of six enthusiasts to a
market-leading company with more than 130 people, while preserving this
spirit of uncompromising innovation, has been an extremely rewarding
experience. I am looking forward to the next ten years and beyond, and to
the new tools and technologies that we will share with our users in the time
The NI-VERSARY special offers include discounts up to 66% on ABSYNTH 3, FM7,
GUITAR COMBOS and TRAKTOR DJ Studio 3, as well as highly discounted upgrade
and crossgrade versions of BATTERY 2, GUITAR RIG 2, KONTAKT 2, REAKTOR 5 and
other products, including the full range of NI SOUNDLINE libraries.
The NI-VERSARY drawings contain more than 15.000 Euro ($19,000) worth of
prizes, including an Intel-Core-Duo-powered laptop by Fujitsu-Siemens, a
specially NI-VERSARY issue Les Paul Custom guitar from Gibson, an
Allen&Heath Xone:3D DJ controller, a pair of high-end JBL studio monitors
and a 88-key Doepfer master keyboard. A special prize drawing includes a VIP
weekend trip for two people to Berlin to visit the company offices and join
the NI-VERSARY party at the Watergate Club.
More information on the NI-VERSARY activities: