Focusrite And Novation Merge

A interesting blend of technologies eh?      12/07/04

Buying Choices
The latest bombshell to land in our in tray is the news that Focusrite Audio Engineering have bought Novation Music. This shouldn't significantly increase either companies phone bill, as both companies are located in the same town - High-Wycombe Bucks, UK. Novation's most recent releases include the X-Station and ReMote series of controller keyboards have taken them in a new direction after their successful K-Series synthesizers. Are we to expect that some Focusrite technology in the audio interfaces - I wonder.... The official company line from Phil Duderidge, head honcho at Focusrite:
"We have admired the Novationbrand for some time and have developed a great rapport with Ian and Chris. We are delighted to have the opportunity to give our backing to the brand and to bring ourbusiness skills to the Novation business, which will grow from strength to strength.Focusrite and Novation's customers are increasingly converging with the evolution of the digital music studio and the acquisition of Novation's great name and heritage combinedwith Focusrite's should promise some outstanding new products". Ian Jannaway comments: Focusrite's acquisition of Novation has provided us with thestructure and opportunity to bring to market an exciting range of new products. The recently launched X-Station and Remote range of keyboards have been very well received and working with Focusrite's talented team will allow us to extend the brandmuch further. We look forward to some interesting new products.....

z

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