With recent news of insolvency followed by a statement from the company's CEO (below), it's given us a chance to think about how influential Native Instruments music software and hardware has been. In these two videos, Tim Exile and Voltage Labs look at how they became so ubiquitous, what made their stuff unique, and what the future may hold for such a well loved company.
Here's more from Voltage Labs...
From bringing the MPC workflow into the 21st century with Machine and democratizing digital DJing with Traktor, to fitting the entire palette of human musical expression onto a single hard drive with Komplete. Let's explore how one company from Berlin changed the way we make music forever?
And here's Tim's video...
Reaktor has been a huge part of Native Instruments' history. It's had less support the last decade but it's perfectly positioned to be a huge part of the future. Here's why...
The statement from NI CEO Nick Williams is here:
I want to personally take a moment to address the recent news about Native Instruments.
Please rest assured that business continues as usual at Native Instruments, iZotope, Plugin Alliance and Brainworx. Our hardware and software products remain on sale and available for download and activation. Our passionate and dedicated teams are here and supporting customers as normal. In product and engineering, we are continuing to develop and launch new products and features. Our NKS Partnerships team continues to process Kontakt Player licences and NKS Partner submissions.
We are working diligently and responsibly to secure a healthy, financially sustainable future for Native Instruments. As you may have seen, Native Instruments GmbH has entered a restructuring process in Germany, as have 3 of our German non-operating holding companies. In legal terms, we have filed applications to open pre-insolvency proceedings for those companies.
We are focused on providing continuity for creators, customers, and partners. We'll continue to share updates as we have them.
I'm a lifelong musician myself, and have been a passionate fan of Native Instruments for 25 years. Our mission to inspire and enable creators to express themselves through sound continues.
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