Does Youtube Work For Electronic Musicians?

"There is a BIG PROBLEM with AMBIENT and SYNTH YOUTUBE" according to the title of Kristoffer Lislegaard's latest video. He wants to start a movement focusing on how we best can use the internet as a tool to deepen our relationships with artists - with many vacuous tutorials, jams, and sales-focused videos taking centre stage.

"Where are the stories? Where as the Humans?" he asks. 

He continues "It seems like it is getting swallowed up by the algorithm. In a time where AI can make music anyways I think we need to bring the humans behind the music into focus again". It's a valid point, and the advertising on youtube has certainly been ramped up in recent years. 

Here is some of his earlier work

Find his full post on the Sonicstate Discord: https://discord.com/channels/276371997565517824/753574816849854546/1242786568973058058

I want to start a discussion on how we best can use the internet as a tool to deepen our relationships with experimental music artists.

I really feel that in the space that I am a part of (the community around different forms of ambient and experimental electronic music) we have a problem with this on the internet right now. In this video I talk a little bit about the problem and how platforms like Youtube are doing a very bad job and in some sense removing the most important part of us: the people and the connection.

Please help me. Let's start some sort of movement. Tell me how you feel and if you have any solutions.

To start of the discussion I made this video that I put on Youtube and made the title and the thumbnail the most Youtube I could stomach.

How do you feel about it? 

More from Kristoffer Lislegaard

• Oxygene 50th Anniversary 07-Oct-26
• The Great Debate: Firmware Hacking 07-Oct-26
• Scanner:Library VST Instrument 06-Oct-26
• Jacob Collier's Wiggly World of Music 06-Oct-26
• Ambient Soundscapes for BBC Proms 05-Oct-26