Roland Cut Boss Loose

Now there are two where there was one      01/09/05

Buying Choices
Roland have announced that as from today, a top-down restructuring of the Roland Corp will result in the de-coupling of the Boss brand product into a separate autonomous company, complete with separate management and support staff. These recent streamlining measures will allow the two businesses to focus their efforts on Roland and BOSS product sold nationwide. As the sales of BOSS products continue to grow at exponential levels, BOSS is dedicated to maintaining its position as the leader in effects pedals, tuners, and accessories. Coupled with its growing prominence in the recording product category, which includes the popular BR-Digital Recording product line, BOSS has earned unmatched respect and trust among dealers and end users alike. Roland President Dennis Houlihan related, "This new reorganization will allow BOSS to further expand its product proliferation in the marketplace, and launch additional focus-driven sales and marketing campaigns moving forward." The recent changing of the guard includes the following appointments: Paul Youngblood - Vice President / BOSS U.S. Paul Youngblood has been promoted to the role of Vice President of BOSS U.S. Houlihan says, "In his new position, Youngblood will be the driving force behind all BOSS-related activities, including sales, marketing, promotion, telemarketing, and advertising for the newly created company. A 20-year veteran of Roland Corporation U.S., Youngblood has worked in a number of capacities within the Roland MI Division throughout his career, most recently as Director of Sales. He brings the new company a unique combination of passion and talent that includes countless sales management achievements, 20 years of real-world experience within the company, and a body of BOSS knowledge that is second to none."
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