Google today announced plans to put music in your search results:   

If you're searching for music, "time to result" is really "time to music." Now, when you enter a music-related query — like the name of a song, artist or album — your search results will include links to an audio preview of those songs provided by our music search partners MySpace (which just acquired iLike) or Lala. When you click the result you'll be able to listen to an audio preview of the song directly from one of those partners. For example, if I search for [21st century breakdown], the first results provide links to songs from Green Day's new album. MySpace and Lala also provide links to purchase the full song.

The new feature is currently being rolled out in the US.

This announcement could pose a major challenge to Apple, because it will encourage people to search for and buy music from their Web browser or Google Android mobile phone, instead of via iTunes. Google already has EMI, Sony Music, Universal & Warner Brothers on board as partners.

Link:

• Google Music Search

James Lewin
Twitter @podcasting_news

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