Sound Magic has released Neo Loudness, which they describe as a Three Phases Maximizer/Finalizer. Here's the story in the company's own words...
Are you tired of sacrificing the natural essence of your music for the sake of loudness? Neo Loudness is here to revolutionize your music production experience. It's not just a maximizer; it's a game-changer.
Neo Loudness is not your ordinary maximizer; it's a three-phase marvel designed to elevate your music to new heights. Say goodbye to the trade-offs between volume and authenticity. With Neo Loudness, your music can be both exceptionally loud and remarkably natural.
For years, music producers have pursued the elusive goal of making their tracks louder without compromising quality. Traditional brick-wall limiters were the go-to solution, but they came at a cost. Music often lost its "breath" and felt overly "tight." That's where Sound Magic stepped in, dedicating years to crafting a solution.
Our cutting-edge algorithm achieves the same loudness levels as a brick-wall limiter (even within -5dB Average RMS), while preserving the original character of your music. Neo Loudness retains the soul of the music.
The Sound Magic Neo Loudness Algorithm is grounded in psychological acoustics. It harnesses the understanding that human ears become less sensitive to loudness within specific ranges. Neo Loudness leverages this insight to compress the audio signal intelligently. Traditional limiters, especially under heavy use, can make music sound tight and lifeless, pushing instruments uncomfortably forward. Neo Loudness, in contrast, maintains a natural sound and keeps instrument imaging largely intact.
When pushed to the limits, traditional limiters and clippers often introduce more odd harmonic distortion than even harmonics. Neo Loudness, on the other hand, generates less overall harmonic distortion, with a preference for even harmonics. This results in a warmer, more natural sound that truly stands out.
Neo Loudness made its debut in 2010, featuring the Neo Loudness Algorithm. Over the years, it has continued to evolve. In 2013, we introduced a second phase to boost levels further. Now, after a decade of refinement, we proudly present the third generation: a comprehensive three-phase maximizer solution.
The first phase tightens the sound, enhancing details and creating space for the Neo Loudness Algorithm. The second phase extends the audio spectrum, enriching both low and high frequencies, delivering a fuller, more balanced sound. Finally, the new Neo Loudness Algorithm imparts a bigger, fuller, and more professional sound to the music.
Experience the future of music production with Neo Loudness--a journey towards louder, fuller, and more authentic sound
Pricing and Availability:
On offer at $49 until November 28th (MSRP: $129).
White iLoud monitors and a new modelling guitar pedal
CV controlled mixing console and some distinctly dirty effects
Small, short and sweet
Virtual studio even more virtual
Cheap as chips too
Beardyman and Objekt