Reverb.com are one of the world's biggest markets for used musical gear. They are back at NAMM like the rest of us after a couple of years.
We caught up with Justin DeLay, Content/Curation/Marketing at Reverb to talk about how things are going. Obviously now they are part of the larger Etsy company, its got a bigger picture to be part of.
It a unique company as it has always been a place for musical instruments. Starting out in guitars, they became more focussed on electronic instruments.
Obviously the plan is ultimately World domination, but they still want to make it a user experience.
A new concept they are introducing a trade-in program to allow people to trade in their equipment. It makes sense, as they can bring more stock in to the sellers as well as enable people to trade-up.
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