UA Announces Hitsville EQ Collection

US Plug-in emulations of Motown's custom-built equalizers 19/05/22

Universal Audio Inc. (UA) has introduced UAD software v10.1, featuring the Hitsville EQ Collection, which they say delivers the rich tone and color of the fabled graphic and mastering EQs used to mix some of Motown's greatest records, from Stevie Wonder to The Supremes. The collection is available exclusively for the UAD Spark plug-in subscription service and Apollo interfaces.

Bill Putnam Jr., CEO of Universal Audio, told us, "You can't overstate Motown's contribution to the trajectory of modern music. We're thrilled to bring the legacy of Hitsville USA and the Motown sound to the next generation of creators."

Here's more details direct from UA...

Located in Detroit, MI, Hitsville USA is the original house converted recording studio that helped launch Motown as one of the world's most successful independent music labels. Famous for their rich, energized sound, Hitsville EQs were developed in-house, and purpose-built for the studio's around the clock recording schedule.

Featuring the all purpose graphic EQ alongside the first ever emulation of Hitsville's rare mid/side disk mastering EQ, with legendary "Motown Filters" and half-speed frequency settings, the Hitsville EQ Collection packages the vintage sound of Motown's most revered studio tools for Apollo and UAD Spark customers for the first time ever.

Pricing and Availability:
Hitsville EQ Collection: $299

More information: