Since 2019, the Genelec family in Latin America has been hosting Spanish-language online seminars known as Genelec Masterclasses. Now the U.S.-based team at Genelec Inc. has established its own series of English-language Genelec Masterclass sessions, the first of which will feature pioneering producer, engineer, inventor, designer and educator George Massenburg. The session, titled "Inspiration and Motivation in the Emerging Music Recording Business," will take place live on YouTube, Facebook and LinkedIn on Friday, October 29, at 1 p.m. EDT and will be later archived on the Genelec YouTube channel. The one-to-two-hour discussion will cover George's career and his approach to his work, revealing what makes him one of the most successful figures and voices in audio today.
George Massenburg has participated (individually and collaboratively) in over four hundred records over the past 45 years. His studio work has gained him international recognition and multiple GRAMMY® Awards as well as the Technical GRAMMY in 1998. In 1982, he founded George Massenburg Labs (GML), a pioneering audio electronics company that has released an extensive range of innovative recording technologies, all based on his original designs. Awarded an honorary Doctorate of Music by Boston's esteemed Berklee College of Music, George also received the Gold Medal from the Audio Engineering Society in 2008. In 2013 he was awarded a patent in the U.S. (as well as other countries) for a variable exponent averaging detector and dynamic range controller. He is also a member of the National Recording Preservation Board of the Library of Congress and an advisor to the Committee for Library Information Resources. George serves as the Chief Technical Officer of META (the Music Engineering Technical Alliance), a strategic union of music producers and engineers dedicated to the highest standards of audio and delivery of music. Currently George is an Associate Professor of Sound Recording at the Schulich School of Music at McGill University in Montreal, Quebec, Canada, and a Visiting Lecturer at the Berklee College Of Music in Boston and Valencia, Spain, and the University of Memphis in Memphis, TN. He and his wife Cookie Rankin live in Montreal, Quebec.
YouTube event link
Facebook event link
Linkedin event link