Roland Celebrates 808 Day 2021

US Free beats and limited-edition streetwear 06/08/21

As part of Roland's 808 Day 2021 celebration, the instrument manufacturer is giving users a test drive of the TR-808 Software Rhythm Composer, the only official TR-808 plugin, for the month of August. They say that using proprietary Analog Circuit Behavior technology, Roland recreated the original analog circuits, so tracks have that classic boom, snap, and sizzle – no desk space required. The company says that, free with a Roland Account (no membership required*), aspiring artists can add the classic TR-808 sounds to their music right in their DAW.

*Test Drive is a time-based activation of the TR-808 instrument. After August 31st, access to the TR-808 will only be available as a Lifetime Key purchase or in Pro or Ultimate memberships.

For those who prefer to wear their TR-808 love on their sleeve (or back), Roland Lifestyle is releasing limited-edition 808 Day 2021 Bomber Jackets starting at 8:08 A.M. PDT on August 8, 2021. Designed and manufactured in Los Angeles, the unique handmade jackets feature rich satin and heavy embroidery with TR-808 inspired elements. Only 88 of the custom jackets will be available to purchase, and each will be numbered for authenticity.

The 808 Day 2021 Bomber Jacket will be available from the Roland Lifestyle website on August 8, 2021, starting at 8:08 A.M. PDT for $808 while supplies last.

Roland Social