Well, we brought you news of Roland's 909 Celebration Event yesterday, but the company has now followed that up with an official press release telling us that they are to launch 30 new products on the day. Here's that press release:

Roland announces the first-of-its kind, 24-hour online music festival, "The Future. Redefined." More than 30 new Roland musical instrument products are scheduled to debut during streaming video broadcasts from VIP events in eight major cities around the world on September 9 (#909day). Roland will introduce new synthesizers, digital pianos, electronic drums, DJ equipment, BOSS guitar-related products, accessories and a new genre of musical instrument never offered before by Roland.

Roland's exclusive music and musical instruments festival will span six times zones and feature live performances, new product debuts, product demonstrations, and interviews with leading artists. Starting at 4:00 UTC on September 9, Roland will unleash new musical instruments in Tokyo, Berlin, Brussels, Paris, Toronto, NYC, Los Angeles and more. 

Fans of Roland and BOSS around the world are encouraged to watch the unique festival online at tfr.roland.com/us on September 9. Beginning August 23, this dedicated website will also provide festival schedule information, artist lineup updates and new product previews leading up to #909day.

More information:

• tfr.roland.com

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