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MESSE 2016: UA Partners With Fender
Guitar processing powered plug-ins in prospect 07/04/16
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Universal Audio has announced a new development partnership with Fender Musical Instruments Corporation. This partnership will allow Universal Audio to greatly expand the range of unique guitar processing plug-ins for the popular UAD Powered Plug-Ins and Apollo audio interface platforms.
"We're thrilled to welcome Fender to the UAD platform," said Bill Putnam, CEO and founder of Universal Audio. "Putting Fender's legendary tone on our recording products has been a goal for some time. Both UA and Fender have a 50-plus year heritage in music and recording products, so we're very excited about what we can accomplish together."
"This is an exciting endeavor for Fender, and Universal Audio is the best group to bring the essence of our classic amps to a digital platform," said Shane Nicholas, Director of Product Development Amplifiers. "We look forward to offering players of all types the opportunity to utilize our products in their musical expression."