Riding the U-Bahn from the East of Berlin to the West there is a definite change in the scenery. Maybe you could also relate this change in scenery to the change from analogue instruments to software instruments.
U-he started out as the story of one man who made some plugins for his own productions then decided he would sell them. Until recently Urs Heckman also answered all of the support emails. But as the praise from industry professionals came flooding in, the business grew and he is no longer able to answer every support question personally. However the company still has a very low key, almost DIY feel to it.
Urs Heckman also has one hell of a synth collection in their office, although he says they dont know where to put them, he also states:
"Thats doesn't mean we will sell any of them"
White iLoud monitors and a new modelling guitar pedal
CV controlled mixing console and some distinctly dirty effects
AI, Reliq Audio matrix
Zebra 2.9 + ZebraHZ and 4000 or so patches
New hybrid synth designed in collaboration with Chris Huggett
Smaller tracker with larger memory and lower latency