Korg USA partners with littleBits to expand distribution 01/12/14
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Korg USA, a leading U.S. distributor of multiple lines of musical instruments and accessories, has partnered with littleBits to expand distribution of their SYNTH KIT. The SYNTH KIT shares the form factor of littleBits' ever-growing library of electronic modules, which snap together in near-limitless configurations to help users invent their own imaginative, functional devices.
littleBits and KORG Inc. collaborated on the product in 2013, when the littleBits SYNTH KIT debuted. KORG USA is now helping to expand the distribution into the MI channel, said James Sajeva, brand manager for Korg USA.
For the first time, the littleBits SYNTH KIT enabled curious hobbyists and musicians to easily explore the iconic synthesizer instrument; allowing them to build their own sound machines (with signal generators, modifiers, modulators and controllers) and put on their own performances - all with little to no engineering or musical knowledge.
About littleBits Founded in 2011 by MIT graduate and TED Senior Fellow Ayah Bdeir, littleBits is a well-funded, fast-growing New York-based startup company headquartered in Greenwich Village. littleBits has one mission: to turn everyone into an inventor by making electronics accessible as a material. littleBits closed its Series A round of financing with an amazing lineup of investors. The company has partnered with world-class manufacturing and supply chain leaders to produce more than seven Kits and 35 modules, and the product has been distributed to 80 countries around the world. The Museum of Modern Art (MoMA) added innovative littleBits to its permanent collection and the company has won more than 20 toy, technology, parenting and maker awards.
About KORG USA Korg USA, Inc. is the exclusive distributor of a diverse portfolio of iconic and respected music technology brands including Korg, VOX Amplification, Blackstar Amplification, Lâg guitars, HK Audio, Ashdown Engineering, Sakae drums, and littleBits.