Here's the Kemper press release:
At Summer NAMM in Nashville from July 21st to July 24th 2011, booth #730, Kemper GmbH are presenting the shipping version of the Kemper Profiling Amplifier with lots of signature profiles taken from selected, sought after guitar amps from several studios. Furthermore, the new set of FX in the ever-growing Profiling Amplifier FX bank will attract all the guitar players out there who have been following the evolution of the Kemper Profiling Amplifier.
The Kemper Profiling Amplifier was unveiled at this years' Winter NAMM in Anaheim, California and has since created quite a buzz in the guitarists' communities. The Kemper Profiling Amplifier offers an entirely new approach to creating authentic guitar amplifier sounds with digital technology. The groundbreaking new process is called profiling. Rather than modeling one single amp after the personal taste and idea of one developer, with the Kemper Profiling Technology the guitar player can bring his very own and personal guitar amp into the digital domain for further tweaking and sound design as well as comfortably taking all his signature amps sound with him in a convenient lunch box size device.
Of course not every guitar player has the setup for the pro tone at his disposal. This is why Kemper GmbH have been traveling the world to capture a range of special guitar amps in pro studio environments for the default sound bank which comes ready to go with the Kemper Profiling Amplifier.
Please visit the booth #730 and find out for yourself that the Kemper Profiling Amplifier opens a new paradigm when it comes to authentic guitar amp sounds with digital technology.
At Summer NAMM Kemper GmbH welcomes Mr. Michael Elsner, LA based performing and recording artist at the booth for detailed demonstrations, he will also happily share his studio experiences with the Kemper Profiling Amplifier during the last two months. Pricing and Availability:
Kemper GmbH will begin taking orders for the shipping version of the Kemper Profiling Amplifier in August, 2011. Price TBA. More information:

• www.kemper-amps.com

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