Hip hop artist Ivan Ives takes a unique approach to the music video for his track Up And Down. 

The video is broken into short segments on YouTube. Each of the segments ends with a Video Annotation that lets you choose between two options. Depending on which options you choose, you can make it to the end of the video - or end up in prison for life. 

Check it out and leave a comment with your thoughts on using YouTube to create 'Choose Your Own Adventure' style music videos. 

James Lewin
Twitter @podcasting_news

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