Ableton and Softube team up to present Amp, an effect that emulates the sound and character of seven classic guitar amplifiers. Amp is free with Ableton Suite 8, and comes bundled with Cabinet, a separate effect offering classic speaker cabinets and optimized microphone configurations.
In many ways this has been missing from the core effects Ableton Live has to offer. Whats also nice is that this effect now has some kind of visual difference. To me the simplicity of Live can also be a disadvantage, making it harder to see at a glance what is doing what. This new AMP plugin introduces a graphical element to the interface that helps.