United Breaks Guitars Update

1.7 Millions Views, And Counting.....      10/07/09

Buying Choices

A few days ago, Sonic State was one of the first sites to break the story of Dave Carroll and his music video critique of United Airlines, United Breaks Guitars.

Carroll and his band, Sons of Maxwell, were flying on United when they saw baggage handlers throwing around Carroll's $3,500 Taylor guitar.

When he arrived at his destination, he found that the guitar had been severely damaged. When he got the run-around from United, he responded with a song and music video.

Carroll's story must have struck a chord with people, because the music video has gone insanely viral:

  • It's had 1.7 million views on YouTube in 4 days.
  • Google now returns over a million results for the search phrase "united breaks guitars"
  • There are over 700 news stories on "united breaks guitars"

Carroll even managed to get an official response from United. Here's Carroll's update:

So, it looks like this story has a happy ending - at least for Carroll.

As for United, Carroll has this to say:

Thanks United! If my guitar had to be smashed due to extreme negligence, I’m glad it was you that did it. Now sit back and enjoy the show.

Links:

James Lewin
Twitter @podcasting_news

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