The world of hip-hop is being ripped in two by a conflict that could turn out to be bigger than the East coast-West coast feud of the 90's: the battle over whether Antares' pitch-correcting plug-in Auto-Tune is dead.
Representing the Auto-Tune is dead crowd, rapper Jay-Z says it's all over but the memorial service:
Representing the Auto-Tune users, pitch-corrected vocalist T-Pain plans to keep using the effect, in spite of the backlash.
"I was gonna chill, because it was so many people that do what I do — now Jay-Z done dropped the 'Death of Auto-Tune' and it's time for me to come back."
When asked whether he was going to keep using his trademark effect, T-Pain remarked "Definitely. Jay-Z said something ... I gotta do it now."
What do you think? Is there still some life in Auto-Tune, or is it time to give the popular effect a thwack on the head?
Audition and place samples in a creative context