No new products on show at Messe but Propellerhead Software announced that it has selected Sound Technology as the exclusive distributor for Propellerhead products in the United Kingdom and Ireland. Sound Technology will provide marketing, sales and logistics to dealers, as well as end-user support in those countries.
“We are absolutely delighted to have won distribution of Propellerhead. The company and its products have an unrivaled reputation and we are excited to be working with them to further the brand in the UK,� says David Marshall, Managing Director of Sound Technology.
“We recognized a fantastic nascent opportunity with Sound Technology,� says Timothy Self, SVP of Marketing and Sales at Propellerhead Software. “Their reputation for growing innovative brands really drew us in. We were impressed by their commitment to education, training and real service and felt a synergy with their team—something we think will translate to fabulous support for our UK dealers and end-users.�
About Sound Technology
Located 30 miles north of London, Sound Technology plc is one of the largest independent distributors in the UK specializing in pro-audio equipment, musical instruments and music software.
About Propellerhead Software
Propellerhead Software is a privately owned company based in Stockholm, Sweden. Formed in 1994, Propellerhead has created some of the most innovative new music software (ReBirth, ReCycle and Reason) and technology standards, including ReWire and the REX file format, which are used extensively in all kinds of music production. Propellerhead’s ReBirth program was the first virtual emulation of vintage analog gear—a trend that now dominates music software.
More information:

• www.propellerheads.se
• www.soundtech.co.uk
  
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