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In an innovative scheme to promote closer links between education and the music industry, Roland UK has announced the launch of its first music academies. Walsall College
in the West Midlands and Rotherham College of Arts and Technology
are among the first institutions to receive Roland Music Academy status. A further academy based at the University of Glamorgan
will launch during Spring 2008.
The academies offer specialist training programmes run in collaboration with Roland UK. Students will be encouraged to consider a variety of career options and to develop skills to enable them to create their own business opportunities, as well as attracting potential industry employers. In addition to working with leading-edge technology, academy students will benefit from a range of master classes and clinics delivered by Roland product specialists and leading industry figures. In state-of-the-art teaching facilities, each academy has been equipped with Roland and Edirol hardware products, Cakewalkâ€™s SONAR production software and MakeMusicâ€™s Finale notation package.
Alongside their main college course of study, students at Walsall, Rotherham and Glamorgan will work towards a new Roland Certificate In Music And Interactive Technology, designed in partnership with the Rock School Exams. The certificateâ€™s study units provide an insight into the challenges of developing a career in the music industry, focussing on areas such as career development, product knowledge, marketing and communications.
David Barnard, Roland UKâ€™s Head of Education, told us, â€œSurvival in todayâ€™s music industry relies on a wide range of skills. The training offered by our academies will give students a practical understanding of industry-standard technology, and equip them with the skills needed to create and sustain their own business activities in a highly competitive environmentâ€�.
The Roland Music Academies will also run product training and commercial courses to cater for the wider music community.