The BMF (British Music Fair) is a yearly musical instrument fair held in Birmingham UK (September 16,17th). Last time we went it was, how can I put this? A little underwhelming. Imagine our surprise when we ran across this website:
NottheBMF.com – setup by Yamaha UK (they seem to be at the center of a number of things at present) We’re told it’s a virtual trade show, aimed primarily at the dealer network, to showcase Yamaha products and marketing initiatives. With technology its always possible to make things better, but, as the first virtual trade show, Yamaha is very pleased with it. It is strictly trade only and only open to Yamaha authorised dealers. It got us thinking about air miles and carbon footprints and all that stuff, and we thought what a jolly good idea! Take one pavilion in SecondLife, create a load of virtual booths, schedule product demos every 30 mins or so, and invite the public in to see what’s new. I wonder how much it would cost compared to hiring a stand? Now I ain’t saying that I want to forgo my annual trip to sunny California - after all we’re in the depths of winter here at that time, but I could live without some of the other less glamorous locations we have to schlep to. But it really does amaze me why we cant use the technology more intelligently to achieve similar objectives and cut down our travel. Not The BMF will open on Sept 11th, I don’t know how long for, or whether the general public can gain access, but it might be the beginning of something quite revolutionary..

• The British Music Fair
• Not the British Music Fair

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