MESSE07: Novation And Overloud Join Forces

Keyboard company signs deal with amp simulation specialists      28/03/07

MESSE07: Novation And Overloud Join Forces


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Novation, the UK-based manufacturer of synthesisers and software control solutions have announced at the show that they are partnering with Italian software company and Almateq brand, Overloud, experts in the field of accurate Guitar Amp simulation.
This collaboration falls in line with the future direction of Novation, in creating a broader group of products for all musicians, including today’s guitarists. Nio 2 | 4 (pictured above) is the first example of this. A USB 1.1 Interface featuring Direct FX technology, nio 2 | 4 is set to ship with a host of Overloud amp simulations, including the most famous British and American amps, overdrive and distortion stompboxes, alongside a mass of classic Novation effects, many derived from the classic Supernova II.
Rob Jenkins, Focusite/Novation’s director of Product strategy told us, “I look forward to a future developing products with Overloud, and as a guitarist myself, I especially look forward to working with Thomas. His expertise in guitar amp simulation technology is beyond compare. I also must admit, it’s always nice to sip a glass of champagne, sharing it with our press chums, so early in the show.�
Thomas Serafini, VP R&D Manager of Overloud had this to say, “I’m really excited about this partnership. It will be a pleasure to work with the Novation team to develop new great products for today’s guitarists. Novation are a reference on the market for their top-quality products, and we are proud to share our technology with them.�
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