NAMM: Steinberg Copy Protection Mandatory

US New USB dongle guards crown jewels      24/01/05

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Steinberg announced that their USB-based hardware copy protection device as a separate product. Accompanying the product launch is the announcement that customers who purchase Steinberg VSTi products released for the first time after 1st January 2005 and who do not already own a Steinberg USB key copy protection device as part of their Steinberg product will be required to buy a Steinberg Key as a required component to be able to run the VSTi software. However, existing Steinberg Cubase SX/SL, HALion, Hypersonic and Nuendo customers already in possession of a USB Key will no longer have to obtain a USB Key that they do not need, and will be able to buy future Steinberg VST instruments at a reduced price as a result. The current standard of copy protection employed with its latest generation DAW and VSTi products is among the most successful in the industry today. Supplier of this successful technology is the German copy protection specialist, Syncrosoft GmbH. "This system offers many benefits for Steinberg customers," explains Claus Menke, Steinberg's Head of Product Management. "The introduction of the Steinberg Key will extend the highly successful current generation of the Syncrosoft copy protection system to all new Steinberg VSTi products, helping to protect not only our investments, but also that of our customers and dealers," Menke continues. Pricing and availability
Steinberg Key will be available for €19.90* from February 2005.
*SRP includes 16% German VAT. Prices subject to regional variations.
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