MESSE: Behringer Go From Strength to Strength

15 years old and 16 new releases      31/03/04

Buying Choices
The Behringer corporate press event celebrated their 15th anniversary as well as 16 new product releases. The product releases will be detailed in following news stories, this stories covers the corporate details that Behringer love to quote. They certainly know how to celebrate with a big buffet (lots of smoked salmon) and good looking cake! In 15 years we were told they have gone from a cottage industry to a $130 million a year turnover global giant - 42% growth per year. With 2 million square feet of owned manufacturer space in China and over 120 national markets served. These manufacturing facilities and their design to a price techniques are the reason why they can produce their broad range of equipment at such a low price. We were constantly told that there corporate mantra is "double the features at half the price". Well their product are certainly low price and they have a lot of pride in their company. I wonder how big they'll be and what price they kit will be in another 15 years time.

Uli Behringer celebrating 15 years
Further details available at the Behringer web site ( http://www.behringer.com).


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