NAMM: NI, Zero-G and East West In Hot 3-Way Action
Making beautiful sample instruments together 16/01/03
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Native Instruments, undoubtably on of if not the leading developer of software instruments, EAST
WEST and Zero-G, two expert producers of professional
soundware, have announced that they are closely collaborating on a
series of sample-based software instruments.
According to the official line:
"NATIVE INSTRUMENTS' experience in developing award-winning music software
will be combined with the world-class quality, breadth and diversity of
the EAST WEST and ZERO-G sample libraries. A new generation of realism,
playability, user-customization and variety in sample-based instruments
will be born."
What with rumours of a Clavia/NI collaboration currently circulating, looks like the Natives are making a big play for world domination of the virtual instrument market, and good luck to 'em!