NAMM 2015 was Dialtone Pickups' first year at the NAMM show in Anaheim, California, so we went along to their booth to see their pickups in action.
Dialtone pickups allow you to control the tonal and resonant qualities of your guitar sound with a dial on each end of the pickup.
It gives you an incredible level of tonal control at your fingertips, which is a good thing if you know exactly what it is you are looking for from your pickups.
Hear Dialtone Pickups in action in the video above.
Filmed and edited by Rob Hicks
Presented by Richard Beech