How Not To Market a Special Offer

This is how you don't market a special offer on amps   06-Nov-12

How Not To Market a Special Offer

GAK are one of the biggest online musical instrument retailers in Europe, and they offer some of the best prices in the continent. They've been doing this for a long time too!

However, whilst some of the current deals being offered on their website should be pounced upon like a tiger on a meerkat (sorry meerkats), some are less than droolworthy...

Take the example below, a whopping £1 saving on the Orange Crush PIX 20LDX, that's a saving of about 0.7%. Don't spend your leftover cash all at once!

(Rights Reserved by GAK)

It should be noted that GAK are offering free next day delivery (for orders placed before 3pm), and are also offering a free gift with most purchases online, so it ain't all bad!

But below, see the best saving of all, a grand saving of £0! 

It's the Line 6 DT25, incidentally one of the best amps that we've ever reviewed here on Amped, and £599 is by no means an unreasonable price for the valve/digital hybrid. But it is the retail price recommended by the manufacturer, and probably not a good idea to highlight a saving of £0.

It's probably fair to assume that the special deal is the 10ft Stagg lead you receive with the purchase, which is better than nothing!

But just for a bit of fun, more great savings on the next page...

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