Taylor launches a SolidBody Configurator 06-Jul-10
Here's Taylor's press release:
Taylor Guitars Invites Players to "Rock it Your Way" with Online
In a first for the company, Taylor Guitars is inviting players to "rock it your way" with the launch of the company's new online SolidBody Configurator. Fans of Taylor's Classic, Standard and Custom SolidBody electrics can now use the Configurator to custom-design a model by tailoring their choice of pickup configurations, colors and the option of a tremolo or stoptail bridge piece to dial in their perfect tone and look.
Starting with the choice of three body styles (Classic, Standard and Custom), players have the option of selecting from a variety of different pickup combinations. Options include two mini or full-sized high gain (HG) or high definition (HD) humbuckers, two or three mini HD or HG humbuckers, three single coils, or a two single coil and one full-size HG pickup split. Introduced earlier this year at Winter NAMM and available for the first time in the SolidBody line are the Vintage Alnico (VA) pickups. A familiar sound to many electric guitar enthusiasts, the VA pickups pay homage to the tradition of classic humbuckers while also adding a modern sonic flavor. Five different pickguard colors, including solid black, parchment, traditional tortoise, and black or white pearloid, are also among the Configurator's palette of options. For the SolidBody Standard and Custom models, a direct-mount pickup option is also offered instead of a pickguard.
After selecting a pickup combination and pickguard color, fans of the whammy bar will have the option of adding the Taylor tremolo to their SolidBody. Sitting on top the sleek, yet comfortable Taylor-designed fulcrum vibrato bridge, the tremolo features a modern design, one that David Hosler of Taylor's product design team calls "inspiring." "One of the most unique things with this tremolo is that it has a very modern feel," he explains. "Traditional tremolo users will be impressed with the easy-to engage action of the bar. On top of looking cool, this trem feels good and sounds even better." A stoptail piece is also available to players as an option.
Exclusive to the SolidBody Classic model, a selection of vibrant colors are offered, including Lava Red Pearl, Jewelescent Orange, Purple Flake, Blue Metallic, Viper Blue, Magenta Pearl, Sublime, Tobacco Sunburst, Sage Green and Titanium Pearl. The Classic is also offered in traditional color options, including Black, Natural, Trans Red and Trans White.
At the end of the online design process, the SolidBody Configurator gives players the opportunity to download a photo of the configured guitar, e-mail the picture, print the specs, or be directed to one of Taylor's premier electric dealers to place their order.
Each SolidBody features either a single, three- or five-way pickup switch, comfortable tone and volume control knobs, Taylor's proprietary T-Lockâ„¢ single bolt neck, and comes ready to rock in a Taylor hard case.
Pricing and Availability:
The suggested retail prices for the SolidBody Classic options start at $1,748, for the SolidBody Standard at $2,398, and for the Custom at $3,098.