Gibson Guitars No Longer Named Gibson Guitars

Gibson changes its name, and its brand identity   13-Jun-13

Gibson Guitar Corp has changed its name! It reflects Gibson boss Henry Juszkiewicz's desire for Gibson to be a lifestyle brand, rather than simpy a guitar brand.

The company will now be called Gibson Brands, an umbrella term for the corporation's guitar, pro-audio, lifestyle, consumer-audio and DJ brands.

Of course Gibson will remain synonymous with guitars, you can't undo over a century of work, but the move shows that the brand are trying to go forward and make money in other areas of the audio industry.

"Of course, the Gibson Guitar Corp. remains a vital, and crucially important, division of Gibson Brands," Gibson Brands Chairman and CEO Henry Juszkiewicz said in an official statement. "But with the recent acquisitions of TEAC, the Stanton Group, KRK, and Cerwin-Vega!, as well as a major investment in Onkyo, Gibson now encompasses the entire music and sound chain--from the first chord played by a songwriter on a Gibson guitar, until the music reaches the consumer through Onkyo's premium high-fidelity systems."

Fans on Gibson's website had mixed reactions to the news.

One fan commented: "Gibson Brands. I like the sound of that."

While another commented: "Oh, good. The world needed more corporations buying everything up."

"Gibson guitars have always represented a fusion of technology, art, innovation, and craftsmanship, resulting in a premium range of musical instruments," Juszkiewicz continued. "Gibson Brands will continue to carry that ethos into all our products. Most importantly, we've never forgotten that Gibson Brands are about bringing the joy of music and sound to a world hungry for a positive quality of life."

Amped Editor
@sonicamped