Video: Fender Custom Shop NAMM Preview

See the craftsmanship behind the new batch of exotic guitars and basses   14-Jan-13

Every NAMM show, the Fender Custom Shop booth is a destination that attracts both guitar and art enthusiasts to view the unique one-off creations of its master builders and now the Fender Custom Shop has released a behind-the-scenes short film where viewers can appreciate the highly elaborate artwork and intricate amount of detail that goes into each master built instrument.

The film, shot in the Custom Shop in Fender's U.S. manufacturing facility in Corona, Calif., also offers a sneak peak at the striking product offerings being displayed at the upcoming 2013 Winter NAMM show. See the "Dream Factory's" master builders discuss inspiration behind new exotic guitars and basses.

More information:

• Fender