SNAMM12: DAW Can Now Handle Music Sales And Promotion

US PreSonus Studio One integrates Nimbit to become a complete musician's solution 12/07/12

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PreSonus has announced it has acquired Nimbit and integrated its technology and services into Studio One Artist, Producer, and Professional to provide a complete solution for music and audio creation, sales, and promotion. The integration will be available on August 1, 2012, via a free Nimbit Extension for Studio One 2.0.6 and later. Here's the details directly from Presonus:
With integrated Nimbit, Studio One users can:

Instantly sell and promote their music and audio the moment it is created.
Sell MP3s, CDs, merchandise, and event tickets through beautiful stores for their Facebook pages, their Web sites, NimbitMusic.com, and services like Jango, FanBridge, and PledgeMusic.
Create sharable, interactive promotions for Facebook, Twitter, and email that feature music and video players, messages to fans, and free downloads to drive sales.
Grow their fan base and understand their fans better thanks to detailed analytics and sales reporting.

From Studio One Artist, Producer, and Professional v.2.0.6 and later (with the free Nimbit Extension), you can select an individual song right from the start page, or select File >Export and upload to Nimbit. You then add details, upload a product image, and set a price, and your music will be immediately available for sale.
Studio One Professional users will reap additional benefits. When you export to Nimbit from the Project page, your project metadata pre-populates the Nimbit product setup, allowing you to sell and promote your music almost instantaneously.
A Complete Solution
With the addition of Nimbit technology and services, Studio One users can now go from creating the first track to marketing and selling a finished project, all within Studio One and associated Web sites. Studio One Professional users can record, mix, master, digitally release, burn CDs, upload to the Web via SoundCloud, and market and sell through Nimbit without leaving the DAW.
In short, Studio One has become a complete musician's solution.
Registered Studio One 2 customers will be able to download the Nimbit Extension free from the PreSonus Exchange. Having installed the Extension, they can sign up for a Nimbit Free or Nimbit Plus account from within Studio One and start selling and promoting their music.
The benefits of Nimbit are not limited to PreSonus Studio One customers. Anyone who would like to sell and promote their music, other audio products, and merchandise can sign up at www.nimbit.com or can install the free Nimbit store for Facebook.
PreSonus Acquires Nimbit
To accomplish this integration and take full advantage of the two companies' synergies, 2012 PreSonus acquired Nimbit, Inc., in April 2012 for an undisclosed sum.
"Our mission has always been to empower musicians, and until today we've done it by creating the best tools for music creation and recording," says PreSonus CEO Jim Mack. "But musicians need more than a good recording to succeed. Nimbit shared our vision of helping musicians, giving them the easiest way to sell and promote music online. Combining our products into a truly complete solution for musicians was a natural fit, and we saw such a bright future for their business model that we decided to acquire the company."
"The team at PreSonus really 'gets it'; their vision fits naturally with ours and even allows us to broaden the reach of our platform," comments Patrick Faucher, co-founder and CTO of Nimbit, Inc. "We're thrilled to be working along side these luminaries, making Nimbit a critical piece of the complete ecosystem that PreSonus is creating."
Philip Antoniades, cofounder and president of Nimbit, Inc., adds, "It's easy to run fast when you are working with forward thinkers who have a similar mission of redefining the music industry through technology. Together we'll close the gap between creation, promotion and sales-in fact, with our newly released Studio One integration, it has already started."
Nimbit will continue independent operations as a wholly owned subsidiary of PreSonus, located in Massachusetts. Nimbit founders Patrick Faucher and Philip Antoniades and CEO Bob Cramer will continue running day-to-day operations, product specification, and development of the Nimbit platform; and Nimbit's development, support, retail, and marketing teams are all remaining with the subsidiary.
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