We heard rumours of a $6000 guitar cable on display at NAMM 2014, so we went to check it out for ourselves.
The rumours were true, Analysis Plus designed the cable, which uses pure gold in the wiring, and works out at a cost of $599 per foot.
Here's what Analysis Plus have to say about the 'Golden Oval' cable:
"Our patented oval design partners with pure gold over Oxygen Free Copper (OFC) to create a LITZ wire absolutely without equal. This 100% shielded coverage incorporates a meticulous designed conductive sheath eliminates microphonic movement noise.
"Proprietary FEP dielectric provides the optimal impedance and it is made in the USA. This heirloom quality cable that dares you to compare it to any other cable on the market."
Watch the video above to see the $6000 guitar cable.
$6000 - that's a lot of cheese.
Written by Richard Beech.
Filmed by Rob Hicks, presented by Richard Beech.